About me
I’m Trina Lo. I help business owners grow through connection.
I support Calgary’s business community by helping people connect, become more visible, and find practical ways to grow through relationships, networking, and bartering.
Why networking matters
I see networking as business infrastructure.
I believe networking is essential to growth and success. Not because people need more business cards, but because strong relationships build trust, referrals, collaboration, support, and access to opportunities people wouldn't find on their own.
That belief runs through my work. I connect, market, publish, introduce, and help people understand where value can move through a community.
The work behind it
My work has always lived at the intersection of communication, community, and growth.
My career spans 25+ years across magazine publishing, advertising, graphic design, social media, and business coaching. I started in magazine publishing at Avenue Magazine, and I’ve taught and mentored through the Canadian Government Self-Employment Program.
I founded FreshInk Communications, a boutique marketing and design firm, and have worked with brands including Mark’s, BMW, Sheraton Hotels, and WestJet. Today I’m Publisher & Editor-in-Chief of Business Buddha Magazine, and I own a BarterPay franchise, growing organized barter across Alberta since April 2024.
I’m a BNI member, and I’ve spoken publicly on barter, including a session for Alberta Women Entrepreneurs.